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The Artist

Jasmine Rosa
Emilia Hintsala

Commonly known as Jasu. Born 1993 in a tiny Finnish village. Self-taught artist, storyteller, and founder of Jasu Wonder World.

This is the long version — from a girl who took off her clothes at 6pm every day because animals don't wear any, to a woman who made a promise she has never broken.

1993 — today13 chapters
Jasmine 'Jasu' Hintsala at her watercolor desk

1993 · Oulainen

A house of thirteen, and a girl who left the crowd

I, Jasmine Rosa Emilia Hintsala. commonly known as Jasu, was born in 1993, on the 16th of March, in a tiny Finnish village called Oulainen. My family consists of 13 individuals: Mom, dad, five boys, and six girls. I grew up surrounded by people; there were many kids in my neighborhood, and I had plenty of cousins and other relatives whom I often saw. Even so, ever since I was a little kid, I always enjoyed playing alone. I used to go explore the unknown environment on my own, something I still love to do to this day. A lot of times I'd rather leave the crowd of people to have my little adventures in solitude.

Age 4 · The forest

The fastest horse in the whole entire world

The forest was my favorite place; there I would spend hours imagining I was the fastest horse in the whole entire world. The hunters were constantly after me, trying to catch and imprison me, but I was the only horse they couldn't catch. Then, on other occasions, I'd turn into a tiger: I would be the most skilled hunter that had ever existed. The human-hunters never managed to track me but instead, I'd sneak behind them to give them the last surprise of their lives. Every time I was swimming, I turned into a dolphin or a seal, and when I was around 4 years old, I would take off all my clothes every day exactly at 6 pm because, naturally, animals didn't wear any clothes. Then I'd run like a dog all around the house and the yard, not using my hands at all when it was time to eat and drink.

I remember my dad once asking me what I was going to become when I'd grow up. Without hesitation, I blurted out, "A tiger!" Dad laughed and asked me, "What do tigers do?" To this too, I had a clear answer: "They eat small children, and fat."

Childhood · A VHS player

"And now she's going to spend two weeks drawing those dolphins"

Yes, I was very passionate about animals, and as my dad bought a VHS player when I was around 8 years old, I would sit for hours watching different nature documentaries over and over again. My passion for animals and nature was always intertwined with my passion for drawing. And so, when I grabbed a pen, the papers would be filled with different animals. As my mom saw me watching a nature documentary I hadn't seen before, I remember her saying something along the lines: "And now she's going to spend the next two weeks drawing those dolphins." And that's exactly what happened.

Age 7 · First morning at school

"You can draw so well!"

I distinctly recall a particular moment from when I had just started elementary school. I hadn't attended daycare or preschool, so going to elementary school at the age of seven marked the first time in my life that I'd spend my days away from home. One morning, I arrived at school very early, and it happened that one of my future best friends had done the same. A teacher, noticing our early arrival, invited us inside and provided us with paper, pencils, and crayons, encouraging us to draw.

Happily, I began drawing, creating a sizable grass field divided in two by a small stream on the left side of the paper. I then added horses grazing on the field. I was completely immersed in the drawing process when I suddenly heard a gasp from the other girl sitting next to me: "Woaaah! That's so beautiful! You can draw so well! Can I have that drawing?" I still remember the feeling of surprise and confusion I felt. I had always loved drawing, but it had never occurred to me that I was somehow "good at it." I couldn't recall anyone at home commenting on my drawings, whether to praise or critique. I had simply been drawing because it was so much fun.

Third grade · Every animal had to fit

Drawings on the backs of paid bills

My mom used to hide all the drawing paper from me because I had a tendency to use up a huge pile of paper in just a couple of hours. This is why I started to draw on used envelopes and on the backs of paid bills that I found in the kitchen garbage bin. In the third grade, I got a new elementary school teacher, and for the next four years, we would occasionally argue about my drawing style. I had a wild imagination and always paid attention to details. When given the task to draw "my day in a forest," most of my classmates would create something that included themselves, a few trees, and perhaps a small additional element. In contrast, I would draw myself (probably riding some animal), various types of trees, bushes with differently colored berries, pine cones scattered on the ground, an anthill, and mushrooms. I would include tree stumps, stones of different sizes, some with moss and others with smiling faces. And of course, there were animals: a bear lurking behind one of the trees, a moose, a reindeer, a stag with enormous antlers, a hedgehog having a dinner with frogs beneath big rhubarb leaves. There were also one or two rabbits, a fox chasing a mouse, a snake, some lizards gathered together, a woodpecker diligently pecking a tree, squirrels annoyed by the noise it made, birds soaring across the sky, some perched on tree branches, an owl peeking from a hole in a tree, the sun and clouds in the sky, and perhaps even some rainy clouds and a rainbow. Wolves, lynx, and a weasel found their places in my drawing as well. Every animal that came to mind had to fit into the scene.

Looking back on those years, it's not surprising that my teacher occasionally lost his temper. However, I was always very fast at drawing, and even with all those details, I rarely left any works unfinished due to running out of time. Nevertheless, there were times when the teacher strictly forbade me from including so many details, as I seemed capable of continuing endlessly. Whenever he did this, I sought revenge by hastily drawing something that was far below my skill level.

At home, I would tape several pieces of paper together to create one enormous canvas, and then I would begin drawing detail after detail as ideas continued to pop into my mind.

Colored pencil drawing of wolves in a detailed forest landscape, made in elementary school
An example of my drawing style from elementary school.
Simple watercolor of a black hill against a red and yellow sun
And a clear illustration of what happened when I couldn't draw what I wanted and chose to seek revenge instead.

Upper secondary school

When drawing brought competition with it

As elementary school progressed, I discovered more about my talent for drawing. Eventually, the entire school became aware of it. While drawing remained my favorite activity, it slowly introduced a new element into my life: competition. I had always been skilled in drawing, consistently the best among my peers, and I felt compelled to uphold that reputation. So, I continued drawing, relentlessly improving my skills. However, as I entered upper secondary school, the enthusiasm of my childhood years began to slowly fade away. I still enjoyed creating art, and I continued to excel at it, but the purpose of creating art was gradually shifting away from pure enjoyment. I never felt good enough. Despite all the compliments I received, I couldn't bring myself to believe them. There was always something I perceived as wrong with my drawings, and I often fixated on their flaws.

Throughout my years in school, I excelled in most subjects, effortlessly earning excellent grades. Although I possessed skill, I lacked ambition. Memorizing what teachers expected me to remember and reproducing it on exam paper was an easy task for me. My grades remained exceptional even in subjects that I had no interest in. Yet, I never truly cared about my academic grades; my passion was solely focused on excelling in drawing.

Age 16 · Manga, anatomy, and a smiling ü

The first critique I ever received

Up until the age of 16, my artwork primarily featured various animals, especially horses. But then, I found the world of manga and anime. This inspired me to start creating comics with human characters. I had been intrigued by creating comics since elementary school, and for years, my greatest aspiration had been to become a professional comic artist. However, I hadn't previously had the patience or dedication that is needed to create comics. Additionally, finding other skilled artists online, I was inspired for the first time in my life to learn to properly color my drawings.

Once a week, I attended an art club for teenagers, where I met an art teacher who became the first person to offer critique on my drawings. This was a new experience for me, particularly when it came to my art, as people had only ever complimented me. Fueled by ambition and a desire to learn, I started learning digital art and experimented with various tools to improve my technical skills.

Throughout the years, art remained my favorite subject in school, but during art lessons, I never quite felt the same passion that I had when I was drawing at home. Even in the art club, with my favorite teacher present, I found myself merely sketching. It was only when I was on my own that I truly immersed myself in my work. I was eager to learn about anatomy, and for the first time in my life, I consciously made an effort to study the muscle and bone structures of humans and animals to make them appear natural in my drawings.

Pencil drawing of a galloping horse, dated 24.11.2009
At the age of 16, my animal drawings started to show more realistic anatomy. Around the same time my signature "Jasü" appeared. Rather than using a regular u I opted for ü because it seemed to smile.

Age 17 · Watercolors

One morning I woke up and decided: today, I would succeed

Upon starting upper secondary school, I discovered watercolors. I had disliked using them for most of my life, largely due to the poor-quality equipment we had at school. However, as I followed various artists on the internet, I noticed several of them creating stunning paintings with watercolors. This convinced me that achieving a beautiful and detailed result with watercolors was indeed possible. At that point, I decided to learn how to paint with watercolors, primarily because they were much more affordable than the copic markers I desired but couldn't afford.

After purchasing my first set of watercolors, I remember trying them a few times and feeling frustrated because I couldn't achieve the results I wanted. Then one morning, I woke up with a sense of determination: today, I would succeed. And I did. Since that day, watercolors have become my favorite medium for coloring.

Early watercolor painting with heavy black outlines
One of my very first watercolor paintings, created when I was 17 years old. When I first started learning watercolor painting, I always used black outlines. I didn't yet have the skill to paint without them.

Age 18 · Hidden work

A new artist, a new style to copy, a new disappointment

Since elementary school, there had always been artists whom I admired. I aspired to be like them. My own artistic style never seemed good enough for me, leading me to try and mimic their drawing and coloring styles. However, this often brought me only frustration as I was not able to work the drawing or coloring style as well as they did. Ultimately, I would return to my own style, which I still wasn't happy with. The cycle went on for years; I'd find a new artists to admire, a new style to try and copy, and a new disappointment to face.

As I approached the age of 18, I became increasingly unhappy with myself and my art. I continued drawing more than ever; it had become an obsession. However, the days when I would create something and eagerly share it with my family and friends were gone. You see, my greatest new passion was to create art and comics of an imaginary gay couple. Having been raised in a strictly religious family, I was ashamed of my creations and only felt comfortable sharing them online, with a specific, like-minded audience, while hiding behind various online accounts. Despite becoming more skilled than ever, I still couldn't find true happiness in what I created.

Age 19 · Rovaniemi

University of Lapland, and no path I actually wanted

At the age of 19, I moved to Rovaniemi to begin my studies at the University of Lapland with the goal of becoming an art teacher, even though I had little interest in teaching. I knew I loved creating art, but the prospect of being an art teacher didn't interest me at all. However, lacking knowledge of any other path to pursue, I proceeded with my studies.

My sole desire was to improve in making art, to become better, but there was no end to it. By the age of 21, with thousands of people from around the world following, encouraging, and complimenting my work online, I still couldn't find satisfaction. I created art only to seek acceptance.

Detailed watercolor of a rider on a grey horse beneath cherry blossoms
A watercolor painting made at the age of 20. Though it's clear to see that I was very skilled, I only kept spotting mistakes whatever I created.

Age 21 · The darkest years

What do I really have to lose?

I continued to strive for improvement without ever feeling fulfilled. I couldn't stop drawing, even when it was tearing me apart. During the darkest times of my life, creating art provided me with a reason to keep going. Despite all the pain and suffering surrounding it, there was something about making art that carried a profound sense of purpose — a feeling I can't even begin to describe.

Watercolor of a fox with a great glowing tail curled around a field of stars

Sometimes a person needs to get into total darkness, just so they can learn to shine their own light.

A watercolor painting made in 2025

At the age of 21 I was diagnosed with a severe depression and put on sick leave. I paused my university studies and quit them completely the next year (in 2015) to pursue a career as a full-time artist. Thanks to my depression, I came to a point in my life where I understood a simple truth:

It doesn't matter which direction I choose in life. All the directions have the same endpoint; one day I'm going to die and lose everything. Thus, what do I really have to lose?

I decided to wipe the paper clean and start over. But this time I didn't let the fear, insecurity, anxiety and depression write the story for me. I started building up a new voice within me, and it was this voice that would get to decide what was to be said and done.

2016 · Jasu Wonder World

The promise that became an anchor

One by one, I started facing the fears that had held me in the darkness of depression for so many years. I founded Jasu Wonder World in 2016, to make a living as an artist. I have faced a lot of opposition and doubt, greatest of which from within myself, but when I stepped on this artist path, I made myself a promise. This promise has been an anchor that has kept me rooted to the path through even the strongest of storms.

Whatever comes my way, I'll not back down. Wherever this artist path takes me, I'll go. This is the path I choose to die on.

Trust me when I say this path has not been without its challenges. It hasn't been an easy path but I wouldn't change a thing. It is a path that I chose, and I couldn't have asked for a more fulfilling life. I've had to confront and overcome fears that have haunted me throughout my entire life. But it is thanks to this that I've become a person I can genuinely be proud of. And, like an added bonus, life has repeatedly opened up new possibilities and experiences for me; the kind I'd certainly never have had if I had stayed on the path of depression.

Today

The greatest of them all is to know that I am living my dream, every single day.

Keep reading

A more in-depth look at how I've tackled my depression

If you're interested, I highly suggest reading through my Comic Diary and getting familiar with my first illustrated book for children.

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