The Wonder World
About Jasu Wonder World
Watercolor art and everyday magic, made in Helsinki.
Jasu Wonder World is my Finnish art and creative brand. I turn original watercolor paintings of foxes, birds, dragons and quiet corners of nature into prints, calendars, books and things you can use every day. Everything is made in my own studio in Helsinki.
2016 · Helsinki
What Jasu Wonder World is
I founded Jasu Wonder World in 2016, and it has grown into a small creative company with one big idea: art should be part of everyday life. I paint, draw and design, and I make the finished products myself in my studio in Helsinki, from first sketch to finished product.
I’m Jasmine “Jasu” Hintsala, a watercolor artist, and I have worked as a full-time artist since 2015. My paintings are the heart of everything here. If you would like to know the person behind the brand, my personal story has its own page.
Wonder Shop
What I make
From a single watercolor painting to a whole collection, here is what you will find in the Wonder World.
Prints and cards made from my original watercolors, with foxes, birds, dragons and nature at the center.
The 2027 Foxes and Birds calendars come in Finnish, English, Swedish or German, in A4 and A3.
I wrote and illustrated my children’s book “Onpa sinulla pitkä kaula” (also as the eBook “You Surely Have a Long Neck”), and I designed my coloring books from the ground up: “Dragons”, a coloring book for children, and a Coloring Book for Adults.
I designed the characters for the board game PuffiNova: the adorable space creatures and how they look.
Mugs, mouse pads, coasters, magnets, keychains, stickers, shopping bags and T-shirts that carry a little magic into your day.
How I work
Made in my studio
Every product is made in my own studio in Helsinki, so I know exactly what leaves my hands.
Original artwork
Every design starts from my own paintings and drawings, never from stock images.
Stories in the details
Look closely and you will find a small story in nearly every painting, a hidden creature or a quiet moment.
Proudly Finnish
Jasu Wonder World is a Finnish brand, and Finnish nature and animals inspire my paintings.
Where to find me
My online shop, Wonder Shop, is always open. I also sell in person at conventions, handicraft fairs and Christmas markets in Finland and beyond, such as Helsinki Book Fair, Suomen Kädentaidot in Tampere and DreamHack Stockholm. On the Wonder Blog I share behind-the-scenes stories, works in progress and my Comic Diary. You can also follow me on Instagram, Facebook and TikTok.
For partners & press
Are you a shop owner, an event organiser, a fellow creator or a journalist? I would love to hear from you about retail, events, collaborations and interviews.
Welcome to the Wonder World
Step inside, browse the shop, or tell me about the project you have in mind.